A campaign in Lumicast is a way to run a set of content for a limited time across specific displays or playlists.
What can a campaign be used for?
- Targeted promotional content: sponsors/advertisers content can be applied to certain displays or playlists for a specific time period
- Events: announce events at the right locations
- Public announcements: public health, safety or community information
Especially when you want to target specific displays or specific playlists, campaigns are a great solution. Otherwise you would need to add this content individually to all playlists and displays you want it to show on.
Schedule on playlists
When you schedule a campaign on playlists, the campaign gets merged into the playlist. In the targeted playlists, you will see the campaign as an item. You can change its position in the playlists by dragging it where you want it:
Schedule on tags
When you schedule a campaign on display tags, existing content on the display will be merged with the campaign. This is what it means for the following scenarios:
- Scenario 1: the display is showing a playlist
→ The campaign will be merged into the playlist. If your campaign has multiple items, one item will play during one loop of the playlist, then in the next loop the next campaign item will start playing and so on.
- Scenario 2: the display is showing a single item, like an app or a media item
→ The display will make a playlist in the background, with 2 items: the single item you have on the display and the campaign. The single item will be shown as long as the duration you set for the campaign, after that the first item of the campaign will show, then the single item and then the next item of the campaign; and so on.
Create a campaign
Go to the “Campaigns” tab. If the campaign form is not already showing, click on “Create new campaign” or click on the + at the right top to create a new campaign.
Enter a name for your campaign. This can be anything you recognise it by. Then select whether you want to schedule on playlists or tags (read above to find out the difference). Select playlists or tags you want to schedule on.
The last required step is to add a Duration (s). This will determine how long 1 item will be shown.
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